Clinicia
Overiew
Clinicia is a modern healthcare app designed to simplify appointment booking, patient tracking, and medical communication. The goal was to redesign the core experience with a focus on clarity, accessibility, and a more welcoming visual language for both patients and practitioners.
Results
Our design improvements led to a 40% increase in user retention and a significant reduction in bounce rates.
Industry
Year
Client
The goal was to design a secure, intuitive, and visually appealing cryptocurrency app that would cater to both beginners and experienced users. The app needed to simplify asset management while maintaining trust and clarity throughout the user journey.
I crafted a clean and modern UI with smooth micro-interactions to create a seamless experience. Emphasis was placed on clarity, accessibility, and usability, ensuring users could easily navigate, analyze data, and perform actions without friction. Subtle animations and visual hierarchy were used to build trust and guide user attention.
Before jumping into design, I collaborated with the product manager to understand the pain points of crypto users, especially beginners. We identified that most apps overwhelm users with complex data and unintuitive flows.
I analyzed popular crypto apps like Binance, Coinbase, and Bitget to identify UX patterns, visual styles, and gaps. While most apps focused on data density, they lacked simplicity and guidance for first-time users.
I created core task flows such as onboarding, checking balance, buying and selling coins, and tracking prices. Then I translated these into wireframes to test flow clarity, usability, and structure.
Based on feedback and iterations, I designed a clean and modern dark-themed interface, optimized for readability, clarity, and visual trust. I also created reusable UI components, ensuring consistency and development efficiency.
I built interactive prototypes using Figma and added micro-interactions via Lottie and GIFs to improve user engagement and feedback. We conducted internal testing, gathered feedback, and refined the details accordingly.
Users were overwhelmed by overly technical crypto interfaces. We aimed to create a friendly, accessible and trust-focused experience.
I designed a clean, user-friendly crypto app experience that simplifies trading flows, reduces cognitive load, and builds user trust through clear UI, guided onboarding, and consistent interactions.
Created wireframes to explore layout alternatives
Built a design system to ensure consistency
Designed high-fidelity UI screens with interactive micro-interactions
Working in a cross-functional team helped me improve my collaboration and communication skills.
I learned how to balance visual creativity with product requirements in a fast-paced agile environment.
